.Column Scenery: 15.Ever wondered how a power designer finds yourself operating an influencer advertising platform? Jonathan Eg, CEO of Partipost, spills the herbal tea on The Adrian Program.Key takeaways:.Why trading formulas led to loneliness (and a career pivot).The magic formula: genuineness + consistency = influencer excellence.B2B influencer marketing in Asia: It is actually happening, however little by little.AI influencers: Cool, but possibly will not substitute your BFF's Instagram.The payment trouble beleaguering influencer marketing (as well as how Partipost is addressing it).Fun truth: Jonathan's dad eagerly anticipates Mondays. Yes, you read through that right.Profits: The influencer advertising and marketing yard is actually developing quicker than you can easily say "wipe up." Coming from micro-influencers to artificial intelligence avatars, the video game is actually transforming-- but credibility still reigns supreme.So, prior to you write off that buddy along with 200 followers as "certainly not important," don't forget: around the world of nano-influencers, your bestie may merely be the upcoming large point.Listen for even more influencer ideas and perhaps pick up a pointer or more for your personal Instagram video game!